Graphic Designer-GL7
Position Summary
Introduction
o develop, design and produce high-quality visual communication materials that enhance Bank Gaborone's brand visibility, customer engagement and business growth objectives. The role is responsible for the creation of marketing collateral, digital content, brand assets, corporate communication materials and campaign creatives while ensuring consistency with the Bank's corporate identity standards. The role supports the Bank's strategic objective of reducing dependency on external creative agencies through the delivery of cost-effective, timely and high-quality in-house design solutions.
Job description
Key Accountabilities
1. Graphic Design & Creative Services
- Design and develop marketing and advertising materials for Bank products and services.
- Develop artwork for campaigns, promotions, product launches and customer engagement initiatives.
- Create visual content for print, digital and social media platforms.
- Produce brochures, flyers, posters, banners, pull-up stands and other promotional materials.
- Design presentations, internal communication materials and executive reports.
- Create and maintain reusable design templates to improve efficiency and brand consistency.
2. Brand Management Support
- Ensure all visual communication complies with Bank Gaborone brand guidelines.
- Maintain consistency across all customer-facing and internal marketing materials.
- Support the Brand Manager in implementing corporate identity standards.
- Review and update branding materials across branches and touchpoints.
- Assist in maintaining the Bank's visual asset library.
3. Digital & Social Media Design
- Design graphics for website updates, social media campaigns and digital advertising.
- Develop visual content for customer awareness campaigns.
- Provide creative support for digital marketing initiatives.
- Create infographics and visual storytelling content to improve customer engagement.
4. Campaign Implementation Support
- Collaborate with the Marketing team to translate campaign objectives into creative concepts.
- Support product launches and promotional activities with timely creative designs.
- Ensure campaign materials are produced within agreed timelines.
- Participate in campaign planning meetings and provide creative input.
5. Production & Vendor Management
- Coordinate printing and production requirements where necessary.
- Liaise with printers, suppliers and production vendors to ensure quality outputs.
- Review proofs and approve artwork before final production.
- Monitor quality and consistency of externally produced marketing materials.
6. Internal Communications Support
- Develop creative materials for employee engagement initiatives.
- Design communication materials for leadership messages, internal campaigns and events.
- Support Human Capital and other departments with approved communication design requirements.
- Assist in developing employer branding content.
7. Event & Corporate Branding Support
- Design branding collateral for exhibitions, activations, sponsorships and corporate events.
- Ensure availability of branded materials for marketing activities.
- Support event branding requirements and visual presentation standards.
Key Performance Indicators (KPIs)
- Turnaround time for creative requests.
- Quality and accuracy of design outputs.
- Compliance with brand guidelines.
- Reduction in external agency design spend.
- Stakeholder satisfaction with creative support.
- Timely delivery of campaign materials.
- Number of projects successfully delivered.
- Consistency of branding across channels.
Minimum requirements
Qualifications
Minimum Requirements
- Degree in Graphic Design, Visual Communication, Multimedia Design, Creative Arts, Marketing, or related discipline.
Experience
- Minimum 3 years' experience in graphic design, creative services or advertising.
- Experience working with corporate brands, financial services or regulated industries will be an advantage.
- Demonstrated portfolio of creative design work.
Technical Competencies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Motion Graphics (advantageous)
- Digital Content Design
- Social Media Design
- Print Production Processes
- Branding & Corporate Identity
- Creative Concept Development
- Photography and Basic Video Editing (advantageous)
- Microsoft PowerPoint Design
Behavioural Competencies
- Creativity and Innovation
- Attention to Detail
- Planning and Organising
- Customer Focus
- Communication Skills
- Collaboration and Teamwork
- Accountability
- Adaptability
- Results Orientation
Key Relationships
Internal
- Head: Marketing & Communications
- Brand Manager
- Digital Marketing Manager
- Customer Experience Manager
- Business Insights Manager
- Marketing Officer
- Retail Banking
- Business Banking
- Human Capital
- Branch Network
External
- Printers
- Advertising Suppliers
- Signage Vendors
- Production Houses
- Media and Creative Service Providers
Disclaimer
By submitting your application for this vacancy, you acknowledge and consent to Bank Gaborone processing your personal data in accordance with Botswana's Data Protection Act. This data will be used for the sole purpose of evaluating your application and for other purposes related to the recruitment process. Your data will be handled securely and will only be retained for as long as necessary. You have the right to access, correct, or request the deletion of your data. For more information on your data protection rights and how we handle your data, please contact (3671500).